BSPK BLOG

Brick and mortar sales need to adapt their business strategies in order to navigate the digital world.

As consumers continue to spend more time online and our retail landscape continues to transform digitally, brands are prioritizing the...

Luxury brands are seeking to rethink how to re-engage with their clients to maintain their high level of personalized and first-class...

When the pandemic hit, stores closed, and consumers began to shop online, thinking that they may never feel safe to set foot in physical...

What is the difference between CEM and CRM? Customer Experience Management (CEM) is a system of marketing and retail strategies that...

Once solely focused on closing transactions, today’s successful sales advisors are experts in their brand, their industry, and the...

Brands are being challenged to re-think how to engage with their customers in today’s retail environment. Customers are increasingly...

New emerging technologies, products, and services, and increased awareness of business ethics all affect the way customers view the...

With an increasing emphasis on customer experience, brands are prioritizing customer-centric strategies that focus on creating positive...

Keeping the customers happy is one of the most important aspects a brand needs to do. When it comes to delivering great customer...

Can you imagine a store where customers can see products in their sizing with different styles and color options in stock without ever...

The modern customer is exposed to thousands of marketing messages every day. In fact, this year, social media video ad spending is...

A customer recently purchased a bag. Everything went well, and as usual, the customer was very pleased with the experience. The customer...

Brands are learning how to re-connect with their customers in this post-pandemic world. E-commerce has been capturing a rising share of...

In this interview with Selvane Mohandas du Ménil, Managing Director at IADS, the International Association of Department Stores, learn...

The role of the omnichannel retail environment is evolving, and consumers are looking for in-store shopping experiences with digital...

Learn lessons from luxury leaders. These are great days to be a customer of luxury. Transactional relationships are out of fashion and...

Many companies are leading towards Customer Relationship Management (CRM) softwares and digitization to make customer relationships as...

The pandemic drove many purchases to be made online. For luxury products and services, these purchases are often emotionally driven,...

A Clubhouse discussion with Alice Pfeiffer and Alexandre Blanc In a new era for brands where values mean everything to young consumers...